Macnica Announces Distribution Agreement for icetana’s Next-Generation AI Video Analytics Across the Americas

SOLANA BEACH, CALIFORNIA, March 19, 2025 - Macnica Americas today announced it will begin distributing icetana AI’s enterprise self-learning video surveillance system throughout North, Central, and South America. This collaboration expands access to cutting-edge imaging and vision solutions for a broad range of customers - spanning business campuses, universities, shopping malls, hotels, government agencies, and security monitoring centers - enabling them to enhance security and streamline operations.

“Macnica has chosen to distribute the icetana solution because we recognize that this technology will not only augment security but will reduce the amount of people needed to monitor camera footage” explained Sebastien Dignard, President at Macnica Americas. ”With rising labor costs and evolving security needs, icetana is a unique solution that addresses both issues.” 

Unlike static surveillance solutions, icetana’s AI platform supports large-scale camera networks by learning the customer’s environment within 24 hours of installation and immediately reporting anomalies in real time. With an intuitive user interface, icetana enables a single operator to monitor up to 500 cameras, alerting them only when footage is out of the ordinary, without relying on invasive technology or violating privacy. Over time, icetana evolves through continued processing of video data, showing fewer but more noteworthy events. This approach reduces the need to review thousands of hours of footage across multiple screens and enhances situational awareness for security teams.

icetana AI’s proprietary self-learning platform integrates seamlessly with leading VMS solutions - including Milestone and Genetec - and is compatible with most camera systems, making deployment straightforward across diverse surveillance environments. The platform also supports advanced products like License Plate and Facial Recognition. Soon, icetana will introduce a GPT-powered enhancement that allows users to quickly locate specific events by typing descriptive keywords - providing operators with even more robust capabilities. icetana will leverage Macnica’s technological prowess, customer support and extensive network of integrator relationships to deliver a tailored, end-to-end solution. From initial consultation through ongoing technical assistance, organizations can expect an optimal security setup.

“We are teamed up with Macnica not only because of their commitment to providing their customers with state-of-the-art solutions,” stated Kevin Brown, Chief Executive Officer, icetana AI,” but also because they prioritize customer care from the initial sales process through installation and beyond, offering superior technical support every step of the way.”

Demonstrations will take place at an invitation-only exhibition during ISC West in Las Vegas, Nevada. To request a demonstration for you and your group, schedule an appointment by visiting our event page. 

Macnica Americas is a leader in engineering and fulfillment services, specializing in imaging solutions, semiconductor distribution, and advanced supply chain management. With a commitment to global reach and local expertise, Macnica enables businesses to streamline development cycles and achieve faster, more efficient paths to market.

Macnica Americas, Inc., 380 Stevens Ave., Suite 206, Solana Beach, CA 92075

Direct all Macnica media inquiries to Carl Dahlberg, Director of Marketing, carl.dahlberg@macnica.com

icetana AI Limited (ASX: ICE) is a global SaaS software company providing video analytics technology designed to identify abnormal events and unexpected behavior in real time for large-scale surveillance networks. Our software integrates with existing video management systems and IP cameras.

Using Artificial Intelligence and Machine Learning techniques, icetana AI software learns and filters out routine motion, showing only unusual behavior. This allows operators to automatically prioritize responses to both precursor activities and current incidents. icetana AI technology is implemented across a broad range of private, public, and government industries at over 70 sites on five continents. For more than 13 years, icetana AI has helped customers harness rich data streams from their existing security networks into improved situational awareness and deeper operational insights.

icetana, Level 36, 152 St Georges Terrace, Perth Western Australia, 6000

Direct all icetana media inquiries to Rachel Martin, Head of Marketing, rachel.martin@icetana.ai